From seeing the advertisements for other artists I have come to a conclusion that there are some rules on how to make my advertisement effective. The following are the basic simple rules to follow when creating my advertisement:
Do's:
* Use a clear font.
* Use appropriate sizes for both images and fonts.
* Use clear, in focus images so the audience can see at a glance.
* Use photos that are an appropriate shape for the page. You wouldn't want a portrait photo for a landscape page.
* Use a layout that follows the rule of thirds for composition. This has to be taken into account when taking the pictures.
* Use an appropriate type face that follows genre conventions and a particular style.
* Be careful where you place the font. The font should follow genre conventions and be clear from a distance. This will make sure that the audience can tell what type of music is being sold just by looking at the cover.
* Follow the conventions of the three colour rule and use colour that is appropriate for images, font and background.
* Use appropriate industry logos and conventions, properly positioning the barcode, date, copyright, titles and artist names.
Dont's:
* Stretch images
* Use layer styles
* Use unnecessary effects that do not suit the genre
* Use a font just because you like it. What you may like, may not fit in with the target genre and therefore the target audience.
* Feel like you need a different photo for every panel. Be creative in what you are doing.
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