Billboard advertisment
Digital advertisement
TV advertisement
The three forms of advertisement are all for Florence + The Machine's advertising campaign. Her record company "Islands Records" have made sure that her target audience are ought to see her everywhere they are, from being on the bus looking at her billboard, to the TV while they're watching their favourite show they'd see the advert and to the digital advertisement seen on the artist's website or on spotify or facebook. These are examples of effective advertisement, because it targets all the right locations and it sticks in people's mind as it relates to the album and the concept of the artist. It all have the iconic image of Florence (the artist) and Lungs which is the name of the album.
The advertising continues with Florence's myspace page
All these advertising have in common is the fonts, the image and the lungs.
For my advertising, I will have to make sure that I keep a continuous effect for all the advertisement as it ties in with the whole concept of my artist, along with the font, image, and mood. As this plays a huge part in attracting my target market
The advertising continues with Florence's myspace page
All these advertising have in common is the fonts, the image and the lungs.
For my advertising, I will have to make sure that I keep a continuous effect for all the advertisement as it ties in with the whole concept of my artist, along with the font, image, and mood. As this plays a huge part in attracting my target market
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