For preparing the advertisement, I also created a plan for it while making my mock up's of the advertisments which can be seen in a previous blog post here. I done it in the form of a mind map which can be seen below.
Here are some screen caps taken when I was editing various images to see what would be most effective for the advertisement.
I also thought that I could use the same image that is used in the inside panels of the digipak as it could create a distinct link between the digipak and the advertisment. The screen cap of me editing that picture can be seen in this blog post.
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