He believes that traditional narrative analysis does not really apply to pop videos for three reasons. For one, pop videos are built around the song and their lyrics and secondly they use the singer as both the narrator and as a character. Following this, the singer looks directly at the camera, attempting to involve the viewer.
He also says that pop videos rely on repetition as images are often repeated just like verses and choruses are in the actual song and pop songs and videos have a form of closure so there is a clear structure shown within all typical pop videos. Another point is that pop videos often have easily recognisable features which are frequently the way women are presented as 'objects of male desire'.
There are three types of relations between songs and videos. These three terms are illustration, amplification and disjuncture.
Illustration is when the video tells a story of the lyric. Two examples of this is 'Papa don't preach" by Madonna and "Seize the day" by Avenged Sevenfold.
Amplification occurs when the video introduces new meanings that do not contradict the lyrics but adds layers of meaning and depth behind them. An example of this is the video for "What I've done" by Linkin Park.
Disjuncture is where there is little connection between the lyric and video or when the video contradicts the lyrics of the song. One example of this is Michael Jackson's "Man in the mirror".
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