Analysis of a previous student's work.

Adam, Lisa, Nasima & Sayvita from 283goswell on Vimeo.

I chose to analyse Group 24's music video which I really liked. I thought it worked very well and the whole thing suited the song very well. I really liked the editing of this music video, for example the black and white contrast with only the red showing in colour. Out of all of the videos that I saw during the lesson, this one was my favourite.
I would say that the main intended audience is for people within the teenage category, however the age of the viewer could reach 20's to early 30's. The genre is indie but has some elements of the RnB genre.
The video shows the girl as the singer which makes her the narrator however, she is also the participant within the video. There are also many other participants holding signs with messages on which are the lyrics of the song. (see below).  The lyrics are linked to the narrative due to the signs that people were holding which has some of the lyrics on them.

The choice of locations which from what I can see are college, oxford circus and bond street station and Marble Arch suits the British indie genre. It is not a conventional idea that is used but it can be identified with the genre in question. There is no disruption within the video and the footage flowed throughout the video which gives it a seamless finish.
There was a good use of editing, especially when it came to the black and white with the red. There was a good use of shots and a good variety of them. For example, there are wide shots of when the girl is holding the sign outside the train station, mid shots of people holding signs and close ups of her lips singing the song. There is also a good use of angles such as the side view of her face when she was singing.
I think that the main message that this video and song wants to show and represent to the viewer was how everyone is human and equal and like the main lyric says "everybody needs love". The video shows people from all walks of life as it shows people who are in college, teachers, tourists etc.
From watching this groups work, I have learned just how much needs to be done in order to create a piece of work that is to as high of a standard as this and also what works well within a music video and what would not work. This video shows what we could do editing wise to make the music video really effective.