In terms of its narrative concept, it generally has a linear structure. This is because it tells a story within the video while frequently going back to a range of shots of the band playing. The video shows this in many ways, for example, you get a wide shot of the whole band playing and you can often see mid shots of the lead singer (see below)
Throughout the whole music video there is an equilibrium as the story is told throughout the whole sequence. The main story in this video shows people who have broken up with their partner and miss them and want them back. The way the people bury something that brings back memories of their relationship and they water it as if it is a plant, shows that they want to relive the memories and fun times they once had. The bands central position is the participant (as they are performing in the video) and also possibly the observer to the actual story which is being portrayed throughout.
The genre is rock and it is a light mood for the type of song, in relation to the lyrics of the song and what the song is about. A major factor for this is the type of lighting which is natural sunlight, even though it seems that it has been enhanced when going through the editing process. The location is set in an open field on a bright sunny day. It almost reminds me of typical 'American' style video because of the conventional summers day that is shown here and is shown in many American videos. The band is shown playing their instruments (Guitars, Bass, Drums and Microphone) which is a stereotypical rock band look in a video. It also gives the audience the opportunity to link this video to the rock genre. The clothes that they were wearing is very casual and were in dark tones (black, greys and white) which could portray that they are 'ordinary' just like the others that are acting in the video. It takes away the glamour of who they are and shows them as human, which is also quite conventional for rock videos.
The editing is conventional here in relation to other rock videos such as Young Guns video for their song "Crystal Clear" (see below).
There is no manipulation of time in the editing process as it has the same type of lighting throughout the whole video which suggests that they have not brought day and night into a whole sequence. The lighting which is seen as natural sun light gives the video a light hearted and almost happy mood to the video.
If generalised to one main category, the target audience for this music video is for teenagers to anyone up to approximately early 20's and the youngest age of about 12 or 13. I would say that this video is conventional in terms of how a rock video is normally filmed, however you can tell that this video was not filmed in the UK unless green screen was used due to the fact that it looks very 'Americanised' and the weather is just something that is rare to see in the UK.
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