Along with the detailed feedback from Susuana Abena, I got some comments from others about what they think of the rough cut of our music video. I asked people who I believed would be our intended target audience if this music video was to go viral (or via different distribution). I linked people to our rough cut on the social network facebook in order to get these opinions.
Here is what some people said:
Juliana Amaa: "Its an elegant piece of multimedia, however, I would like to see more of the other characters within the music video, the prime example being The Mad Hatter. But thumbs up for the quintessentially british music video."
Amber Griffith-Monk: "I like :)
Obviously there are reasons for everything you decided to do so feel free to ignore any of this:
I really love all the dry ice shots (forwards and backwards!), partly due to the skillful shots and partly because I'm a child who shrieks "oooh dry ice" when I see it.
The first 50 seconds have a really good feel to them (*is bad at expressing opinions*)
It definately has a dreamy feel so well done!
I'd probably like to see more jump cuts (*attempts technical jargon*) in the rocky bits because the flickering mad hatter was really good and some of the slow fades (while dreamy) don't quite fit the pace of the music in some parts."
I really love all the dry ice shots (forwards and backwards!), partly due to the skillful shots and partly because I'm a child who shrieks "oooh dry ice" when I see it.
The first 50 seconds have a really good feel to them (*is bad at expressing opinions*)
It definately has a dreamy feel so well done!
I'd probably like to see more jump cuts (*attempts technical jargon*) in the rocky bits because the flickering mad hatter was really good and some of the slow fades (while dreamy) don't quite fit the pace of the music in some parts."
Talisa Legon: "Brad [her boyfriend] and I watched and we think it's good! I love it and good song choice! I love how smoothly everything flows and the scenery, with the cakes and smokes. The only thing Is I think the toaster and the bread packet didn't quite fit in with the alice in wonderland theme. Just a minor detail. Everything else is so cool. The people in it was good and the way they smiled. Really good video."
Note: from this feedback, we can now realise that we are right in taking out this shot in the music video because as expected, the audience may find it distracting and out of place, like how Talisa did.
Henna Haroon: "Wowww that was sooo amazing me and my mate Zoe just watched it and she even said its really good. I just love the effect and the smoke. And how its so colourful, it really fits in with the song. Well done - I'm in love with it!!! Good job dude so pleased. xxxxxxxxxxxx"
Robyn Griffiths: "I love the whole concept and idea Kels well done to you and your group :)
My only criticism is the whole bread and toaster thing like Talisa said but you said you're gonna fix that bit up so just ignore me lol
Quick question though...what did you do with the cupcakes after filming? haha x x"
Kim Francis: "Its really good, I prefer it so much more than the original to be honest. I thought the whole effect with the dry ice and everything made the video look dreamy (if thats the right word) and mystical. The idea that it was a different, kind of magical world came across to me and I liked the was the setting [mise en scene] achieved this. My favourite parts was the middle part with the girl and the fairly lights merging together and also the part with the candles and the bits of the two other characters. However, the Toaster part where I can see the bread packet could be changed. It just looks a bit weird compared to all the other parts in the music video. Overall I really like it."
Kim Francis: "Its really good, I prefer it so much more than the original to be honest. I thought the whole effect with the dry ice and everything made the video look dreamy (if thats the right word) and mystical. The idea that it was a different, kind of magical world came across to me and I liked the was the setting [mise en scene] achieved this. My favourite parts was the middle part with the girl and the fairly lights merging together and also the part with the candles and the bits of the two other characters. However, the Toaster part where I can see the bread packet could be changed. It just looks a bit weird compared to all the other parts in the music video. Overall I really like it."
Tamara (who is in another group in my class): "I can't stress how incredible this is.
I really like the contrast of colours in the scenes, some scenes have been edited with a softer colour?
The shots are really well done, you'd think that perhaps by moving the camera to give it a "dreamy" effect would look a little tacky, but you managed it as it's really subtle and gentle. The only thing is the bread bag, (which I’m sure you get a lot of people saying) which doesn’t really blend well, considering the elegantly iced cupcakes. The use of props makes the video look realistic, as if the whole thing is real, not just been planned and shot. It would have been nice to see the other characters for a tad longer as you know who they are, but only see them for split seconds. 2:32 – 2:34 I found when the fade ended it was a little sharp? It just abruptly stops, making it look a little weird.
But overall I think this is a really amazing piece of work so far. The ending is LOVELY. LOVE THE LIGHTS….Can’t wait for the speech ;D"
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