Group 3: Evaluation question one: In what ways does your media product use, develop or challenge forms and conventions of real media products?

There are a few video's that had influenced the final video. For example, the way bright colours were used in Florence and the Machine's video for Cosmic Love and how it could be seen as 'eccentric' by the audience. Pictures of the music video which represents what I am talking about are below:

These pictures (especially the pictures one, two and five) shows how bright colours were used throughout the whole video whereas pictures three and four show how eccentric the video in terms of the mirrored room, light bulbs and her dress which can light up. Following this, an iconic feature of this video is the light bulbs which features well through the whole video, just like our teapot features well in ours.

Our video shows that it has been inspired by this video by many things. (see pictures below showing this.)

Also how everything calms down in the middle of the song just like it is with our music video. (2:09 - 2:38 of the video below)

Another music video that inspired the final music video was Orange Caramel - A~ing♡ (아잉♡) due to the use of costumes, bright colours and how things are over exaggerated. The video also shows another element of Alice in Wonderland, but in a different medium. Below is the actual music video and images that show these features.

Our main theme throughout the whole music video was the film Alice in Wonderland by Tim Burton in terms of visual style and the tea party scene especially. It also has the element of how out of the ordinary the scene is in the film and us as a group were deeply inspired by this. Video of part of tea party scene and pictures of it are below:

The colours of picture two which is from the original Alice in Wonderland also inspired us in our usage of colours.
Below is a video of me summarising the main elements of the music video that was inspired by something else.

The music video didn't challenge conventions too much as when researching indie music videos, I found that you can create whatever you want and things can be anything you want them to be. The video doesn't have elements that are out of the ordinary for the genre, for example, we don't have elements of mise en scene which would be in an rnb video such as big sets/houses, lots of gold, girls and money.
The music video sticks with the basic technical convention in terms of the music video sticking with the beat and footage being changed on beat. The music video also sticks with conventions such as having close ups of the artist and the other characters, establishing the relationship of the characters and story with the audience. With this, we made sure that the audience was aware of the key star (the artist) by concentrating more on her throughout the video.
Following this, the music video fits comfortably within the disjuncture convention of Andrew Goodwin's theory as it doesn't really connect with the lyrics of the song is has a separate story to the actual music.

The digipak and advert is kind of conventional as it shows strong, distinct references with the music video like most digipaks. However, you do get some digipaks in the genre dont show links to the video. For example, the digipak by Friendly Fires (seen below) does not show much of a link between that and their music videos.

There is one main digipak which influenced me with my digipak and advert because of their use of bright colours and direct links with their music video in one way or another.
This digipak and advert influenced me in terms of linking the two together in terms of imagery of the two products. For example, the background of the advert is the same as the digipak front cover.